Runway’s GEN-2 Really Is The Next Level of Generative AI

Runway hosted the first-ever AI Film Festival with an event in New York City, where we showcased ten short films from creators. The films considered had to be created using AI-powered editing techniques and/or feature AI-generated content. The festival also featured an expert panel to discuss the future of filmmaking more broadly, and this included award-winning filmmaker Darren Aronofsky.

On Tuesday, Insider reported that Runway inked a $75 million deal with Google Cloud on April 28. The agreement is expected to go into effect at the end of August and run for three years. According to documents obtained by Insider, Yakov Livshits Runway has obtained $20 million worth of cloud credits from Google and is seeking up to $270,000 worth of free technical support. According to The Information, Google invested in Runway at a $1.5 billion post-money valuation.

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Runway AI is a startup that aims to democratize the use of AI in creative endeavors by making it accessible to everyone, regardless of their level of technical expertise. Founded by a team of artists who wanted to empower the next generation of storytellers, Runway AI has been developing AI-powered video-editing software for several years. Its tools are used by TikTokers, YouTubers, as well as mainstream movie and TV studios. The company’s technology has been used to edit graphics for The Late Show with Stephen Colbert and to create certain scenes in the movie Everything Everywhere All at Once. In this article, we’ll delve deeper into what Runway AI is all about and explore some of its most exciting features and possibilities. Runway ML is an applied AI research company that is shaping the next era of art, entertainment, and human creativity.

Runway’s focus has gradually shifted over the years to generative AI, particularly on the video side. Its current flagship product is Gen-2, an AI model that generates videos from text prompts or an existing image. Gen-2 creates more realistic and surreal videos than its predecessor, Gen-1. The sharper pixel quality is noticeable, but the videos’ GIF-like flow may trick viewers into thinking that they were created by a human. The unusual characters spotlighted in the videos, thanks to the users’ input, also serve as a hint that the videos were created using AI technology.

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Runway’s tools allow customers like New Balance, CBS, and Publicis to own their multimedia content creation while saving time and money. About RunwayRunway is an applied AI research company shaping the next era of art, entertainment and human creativity. Runway AI is a cloud-based platform that uses machine learning algorithms to offer a wide range of creative possibilities. The platform allows users to import and export data, code, and media files, making it easy to work with different creative tools and platforms.

runway generative ai

At a general level, generative AI and AI systems are complex mathematical algorithms used to understand data or generate new data points. But for our users, they are simple tools that make videomaking workflows effortless. That’s a huge part of why tools like ours have taken off, because they fit right into an existing workflow with a familiar look and feel.

It is designed to realistically and consistently synthesize new videos and images using text inputs. This means that with Gen 2, you can create content that looks like it was filmed or photographed, without actually using a camera. The technology is incredibly powerful and versatile, making it a game-changer for content creators, artists, and professionals in the entertainment industry.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

With an intuitive app design and a free-to-sign up starter version, Runway signups have been through the roof. However, like many AI video apps and tools, it wouldn’t be surprising to learn that most who check out these apps are there to just mess around as the final results might not be ready for every person and project need. Runway also places a strong emphasis on creating a secure and user-friendly infrastructure for deploying AI models. This infrastructure is vital for ensuring the safe and effective integration of AI into real-world applications. Valenzuela said the company plans to double its headcount due to this capital raise.

Claude suggested using geometric shapes, fractals, and mandalas floating through space as the visual elements, representing the mystical and transcendental qualities we want to evoke. Claude also spoke about grounding the imagery with occasional nature scenes to connect to worldly sensations, which I felt were perfectly represented in the abstract style after production. The open source nature of Stable Diffusion has led to confusion over the model’s ownership that on one occasion spilled into the public sphere. In October, Runway released a new update to Stable Diffusion, prompting Stability to issue a takedown request over IP rights. Stability ultimately retracted its takedown request, with CEO Emad Mostaque telling Forbes at the time that he had wanted more guardrails against bad actors in place prior to releasing the model.

One limitation is that the platform requires some technical knowledge and experience to use effectively. Additionally, while Runway AI offers pre-trained models, customization can be time-consuming and challenging for those without a background in machine learning. Furthermore, the results generated by Runway AI may not always be as expected or desired, requiring additional manual input and editing. Runway AI is free to use for casual users who want to explore the numerous AI Magic Tools and content creation features. However, this is limited to 3 projects, 5GB in assets, and 125 credits, with these credits equivalent to 8 seconds of generated video or 25 image generations.

While Runway is focused on text-to-video, the biggest example of the technology receiving adoption is Microsoft which just announced it is bringing generative AI tools to its productivity suite. With its ability to turn written words into realistic, dynamic video content, Gen-2 has the potential to revolutionize the video production industry. As AI technology continues to evolve, the possibilities for Runway AI are endless. The developers of Runway AI are constantly updating and improving the tool to meet the ever-changing needs of creative professionals.

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Incorporating specialized effects, audio editing, and motion tracking, the platform allows users to seamlessly create professional-looking videos faster than before with less effort. Runway is free to use with a Pro plan offered at a mere $144/yr/editor; there’s also a Team option available for collaboration. We were really interested to see how computational creativity and neural techniques—an approach used in machine learning models that mimics in part how we learn—could serve filmmakers, artists, and Yakov Livshits creatives. And so, we started building tools and conducting research for storytellers to interact with this emerging technology. Today, our research has continued to advance, and we have over 30 AI Magic Tools across video, image, 3D, and text, all with the goal of democratizing content creation and making creative tools more accessible. When we talk about the “size” of Gen 2, it’s essential to understand that this refers to the scope and capabilities of the technology rather than physical dimensions.

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In February 2023, Runway released a mobile app with access to the Gen-1 video-to-video AI model. Users were able to record a video and create an AI video in a matter of minutes, and there was also the ability to use an existing video and transform it with text prompts, images, or style presets. Runway’s AI tools are highly competitive in the market, with few companies offering similar capabilities. The company’s commitment to innovation and excellence has helped it to establish itself as a leader in the applied AI research space.

  • Runway blows up with an IG video that shows how images turn video by using Gen-1.
  • However, it’s important to note that with the free version, you cannot upscale resolution or remove watermarks on Gen-1 and Gen-2.
  • Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.
  • Runway ML, one of the two startups behind the popular AI text-to-image model Stable Diffusion, has raised new funding at a $500 million valuation, Forbes has learned.

The collection and use of personal data, including images and video, raises questions about consent and ownership. It is essential to establish clear guidelines and regulations surrounding the use of AI in creative projects to ensure that individuals’ privacy and rights are protected. Users can input a script into Runway AI, and the platform will generate a video based on that script. The user can customize the video’s style, including the type of animation and the background colour. Overall, Gen-2 represents an exciting step forward for generative AI, and its capabilities have the potential to change the way we approach video production and storytelling. Launched back in the early days of AI (which basically means 2018 at this point), Runway ML has been one of the larger and more popular AI video editing tools for some time now.

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